Why Choose A Freelancer Over A Web Agency?


Choosing to have a website is a solid decision. There are a lot of options out there in terms of choosing an approach to design and build your website.
Most smaller companies decide to use a template system at the start (Wix, SquareSpace, Weebly to name a few). However most people fail to realize that you cannot properly and thoroughly customize your website with these platforms, because they all use the same templates. Not to mention they put you at a disadvantage when trying to rank your website high in Google, but that’s for another blog post.

Most people realize they need something custom – they need a website designed and built by a professional.

There are two options here. You can have your project completed by either:

  • A freelancer
  • A web agency

Even though I am a freelancer, I’ll try to stay completely unbiased and purely logical on this one. Lets go over some reasons as to why you should choose a freelancer over a web agency, when it comes to doing your web design / development and SEO.

Low Overhead

The main reason is price. We are cheaper.

As a freelancer, I can charge far less than what a normal web agency would charge due to the fact that I will have much, much lower overhead. I don’t have to pay multiple employee’s wages, insurance, benefits, office space, maternity leave.. the list goes on. Web agencies do.

I do most of my work from home. Sometimes I’ll go down to the local cafe and work. You see, web agencies have to take in essentially the work they can get. I get to pick and choose which products I get to take on due to lack of overhead. Win-win for both you and I.

No Waiting

“Low Budget? We’ll get to your project in ten years.”

Web agencies tend to go after projects with clients that can afford very large budgets (think $20,000+). They tend not to go after small to medium business. If some happen to stumble upon their doorstep, they’ll definitely take on the project (as web agencies take on any project they can get, as they point above states). However, that lower budget project will be far at the bottom of the queue as it does not bring in a lot of funds to that specific web agency.

As a freelancer, I’ll be the first to admit that we don’t have big clients. Period. A “too-big-client” would hog all my time and I’d be out of business. What this means is that every project I take on is selected. It means that I can dedicate all my time to making sure your project is designed, developed and launched successfully – ultimately bringing you in more business.

New Technology

Large companies are weighed down by process.

I’ve worked for a few web agencies in the past, and every shop has their process – which is not necessarily a bad thing. Generally, using the same process and tools to build out websites makes projects go smoother and more efficient. However, this does not come without drawbacks. The main one being that once a process is set into place, those processes are usually accompanied by the same piece of technology. And over time, that piece of technology becomes dated.

As a web designer and developer, it’s my job to stay on top of the most modern ways to build your website. Responsiveness (mobile-friendly), increasing web page speed (Google ranking factor), and choice of coding languages are just a few areas where new technologies prevail. Thankfully, as a freelancer, I’m able to experiment and adapt to these new technologies. Unfortunately in web agencies, this is not the case. They stick to one process and ride that wave, which works as a disadvantage to you because you’re not getting the best website that you possibly could get – if only they kept up to date with technologies.


“The client said this…” “No, the client said that!”

Most web agencies have multiple people handling a project, when in reality you only need one.

For example – web agencies will, on a single project, have at the very least the following roles filled:

  • UX (User Experience) Designer
  • UI (User Interface) Designer
  • Web Designer
  • Web Developer
  • Project Manager

I’ve seen it many times before – communication easily gets lost. The project manager talked to the client, and some details were left out. The UX / UI designer build out prototypes to hand off to the web designer, based on mis-understood instruction by the project manager. The web designer might miss something in his or hers designs and they hand that off to the web developer. At the end of it all, there may be some very key points that were misguided along the way of the project. The project is delivered to the client, that client comes back unhappy. I’ve seen it time and time again.

When you deal with a freelancer, they are all these things packed into one (for a fraction of the price, may I add). You and the freelancer deal strictly with one another – you’re both on the same page and nothing gets missed. There’s no passing information between people wherein greatly increases the chances of something getting missed, and the project ultimately fails. None of that happens when dealing solely with a freelancer.


Putting pride into your project.

This is probably the biggest point. Web agencies have so many projects on the go, it’s very difficult at times to remember project specs (in other words, what design / development functionality goes into your project). Since freelancers don’t have a million projects going on at once, and adding to that fact that we love to showcase the work we do in our portfolio, pride and care go into the project. When you deal with a web agency, wherein they literally churn out projects like there’s no tomorrow, little care goes into them. This is a negative because they aren’t doing the utmost best that they could, because they’re worried about finishing your project as fast as humanly possible so they can get onto the next one. With a freelancer, that doesn’t happen. We get to choose our projects and when we do so, we put a lot more care into them.

In conclusion, when dealing with a freelancer over a web agency, you’re getting all positives. Your projects won’t cost nearly as much and you’ll get the exact same value. We ensure that your website is built with the newest, bleeding edge technologies – not outdated ones. You get to deal us one-on-one, not through a barrage of employees. And lastly, we truly care about the products we make.

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