First off, let’s define SEO. Search Engine Optimization in a nutshell, is optimizing your website and other pages on your website for search engines such as Google. Why is this important? Simply put, you want your business to grow. And one of the most important areas where it has arguably the largest potential, is online.
People use Google for virtually… everything. Any product, any service, you and I both will go to Google to try and find that product. Or to find the best company that offers that service that we’re looking for. And what are we going to click on? The top results on the first page.
That’s exactly where you want to be. You want your company’s website, or landing pages, to be in the top results of Google for the ready-to-buy customers to click on.
Now it can be easy, or it can be extremely difficult in some cases, to rank well in Google for certain keywords that your customers are looking for you for. In this article, lets go over the top 5 reasons why SEO is important for business.
It boosts value for your brand
Imagine I owned a massive shoe company. And whenever you Googled “sports shoes”, “golf shoes”, “basketball shoes” etc, that I was on page one of Google in the top results, every time. That looks pretty good on the company, doesn’t it? In that sense, I’ve established an online presence that tops any other shoe company out there. This projects to my current and potential customers, that I’m top dog – and that’s a great thing to be known for.
It provides credibility
With boosting the value of your brand, comes increased credibility as well. If you’re ranking very well for a lot of keywords in your specific niche, just think about how everyone will perceive you now. They’ll think, “whoa.. these people are everywhere. They must be legit!”.
It brings you traffic
Traffic alone won’t bring you sales. Think about it – if you have a storefront in a dusty old town that no one lives in, you will not have anyone to drive or walk by it. Meaning, you won’t have a consistent stream of potential customers. If you do however, have high volumes of traffic – in other words, if you rank very high in Google for certain keywords that your customers are searching you for, this highly increases chances of a few of those customers actually buying from you.
It has one of the best ROI’s
SEO is one of the best marketing strategies, because it’s inbound. This means that you have high quality leads, coming directly to you. You don’t have go hunting for them, they all come to your door. It allows you to market directly to that people that you want to target. You don’t have to interrupt their favourite TV show, or shove anything in their faces. They simply are looking for a service, and they find you when they are.
Once you rank, you rank well
SEO is a marathon, not a sprint. It’s very rare to immediately rank extremely well when you release a new page or a new website into Google’s index. But over time, once you boost up the rankings, they generally stay there (for a while). Of course, you have to eventually and consistently maintain this position, as your competitors will be looking to steal the spotlight from you.
And there it is! The top 5 reasons why SEO is important for business.