Something that a lot of companies are still utilizing as their sole marketing strategy is offline marketing. Now, the effectiveness here entirely depends on the business. It can work very well as a sort of secondary piece of marketing online the primary online bit, or even tertiary marketing strategy.
However, in order to truly succeed these days, one most goes where your customers are looking for you – which, is on the Internet. There are a plethora of different ways to take your marketing online – through web design, email marketing, social media, content marketing, search engine optimization, and much.. much more.
Executing the proper online marketing strategies have taken businesses from zero to hero. Sometimes over night, sometimes longer than others. In the end, it’s all about building your brand and doing so online is where that’s going to have the biggest effect.
So.. how can online marketing become so powerful?
I’ll show you a few different ways as to how online marketing has become so powerful.
Everyone Is Online; AKA, Your Customers
Whenever you are looking for any sort of product or service – local or non-local, what’s the first thing you do? You Google it. And guess what your customers do? The exact same thing!
People shop online, they look at business or company websites, they do everything online. That’s exactly where you need to be – you need to produce online marketing where your customers are ready to buy, and looking for the services you offer. If you’re not doing this, you’re missing out on a huge opportunity. Which leads us right to my next point..
Guess Who Else Is Doing Online Marketing? Your Competitors
That’s right. While you’re stuck doing offline marketing (in other words, marketing that is outdated and marketing that is virtually un-trackable), your competitors are reaping the benefits by being where your customers are searching. And because of your competitors utilizing online marketing strategies and you’re not, they’re getting the business. Not you! In order to be competitive, you have to be competing in the same space where your competitors are by using modern online marketing platforms to extend your business’ reach.
Powerful online marketing does not have to cost an arm and a leg
The great thing about working with myself, as opposed to a full blown digital agency, is that I can charge a fraction of what they do as I don’t have much overhead. When you go with an agency, you end up paying for many people’s salaries. When working with a contractor or consultant, that’s simply not the case. Regardless if you do your online marketing with an agency or not, offline marketing can be extremely costly with little to no return. No to mention that it takes much more time to set up, then a typical digital marketing campaign would. You can do so by utilizing social media, search engine optimization marketing, as well as email marketing for a fraction of the cost in terms of money and time, compared to offline marketing.
Online marketing is much easier to monitor
Ever try to track how many people took action and called, let alone read your last batch of offline direct marketing postcards you sent out? Or have you ever tried tracking the amount of traffic and calls you receive from your last billboard? It is impossible to know these numbers. And of course if you work in marketing, or your the owner of your company, you want to see these sorts of numbers. If there’s no tangible way of seeing the results produced by using offline marketing (and there isn’t), then why would you invest more money into it? With online marketing, it’s extremely easy to track how many people engaged in your online marketing campaign, how many page views, how many clicks, how many impressions, how many people engaged.. there are so many analytics that are so powerful to have in your arsenal. This is exactly why online marketing is the way of the future.
Marketing online is powerful when you attack it from multiple angles
There are so many different ways you can market your business. Social media, content marketing, search engine optimization, Google Pay-Per-Click, Facebook Ads, Instagram Ads, Twitter ads.. the options are absolutely endless! The best and most powerful online marketing campaigns come from when a company engages in them from all sorts of different angles. Typically if you only engage in social media ads, you may see some trickled in results. However if you combine social media with search engine optimization? That’s one powerful online marketing campaign! If properly optimized, this combination (or any other sort of marketing combination) will make sure you’ll never have to hunt for business again.
In conclusion, online marketing is extremely powerful. Contact me today to see how I can help in this area!