Something that a lot of companies are still utilizing as their sole marketing strategy is offline marketing. Now, the effectiveness here entirely depends on the business. It can work very well as a sort of secondary piece of marketing online the primary online bit, or even tertiary marketing strategy.
Your website is arguably the most important online touch point for your business. It’s usually one of the first areas wherein people explore you online.
Any sort of website online should have the single, primary goal of converting users to paying customers at the forefront. Because otherwise – what’s the point of having a website if it does nothing for you?
One of the main pain points with a lot of my clients before coming to me, is that their online presence is not doing anything for them. Sure – having an online presence is important, but simply having a website online, in most cases, doesn’t do anything for any company.