Any sort of website online should have the single, primary goal of converting users to paying customers at the forefront. Because otherwise – what’s the point of having a website if it does nothing for you?
Sometimes it’s easy to spot a design that (probably) does a pretty good job at converting normal users into paying customers – however, sometimes it’s not to easy.
When dealing with potential clients, I often get asked, “Why do I need a website? My business runs just fine without one!”
“…I have a Facebook page! That’s all I need!’
So let’s say you’re a potential client reading this post and are pondering at the idea of hiring a web designer to redesign your website. Or, maybe you have to convince your stubborn boss, who doesn’t realize that your company needs a redesign done.
Better yet, you’re a fellow web designer / developer looking for reasons to convince a potential client that they need a fresh redesign of their site.