A couple weeks back, I had finished designed and developing a custom website for an mortgage company based in St. Catharines, Ontario.
I’ve been doing web design, web development and consulting for quite a number of years now. Learning how to properly price your services as a web consultant can be tough.
A couple weeks back, I had finished designed and developing a custom website for an architectural firm based in Toronto, Ontario, Canada. M.J. Dixon is the firm!
Any sort of website online should have the single, primary goal of converting users to paying customers at the forefront. Because otherwise – what’s the point of having a website if it does nothing for you?
One of the main pain points with a lot of my clients before coming to me, is that their online presence is not doing anything for them. Sure – having an online presence is important, but simply having a website online, in most cases, doesn’t do anything for any company.
Sometimes it’s easy to spot a design that (probably) does a pretty good job at converting normal users into paying customers – however, sometimes it’s not to easy.
When dealing with potential clients, I often get asked, “Why do I need a website? My business runs just fine without one!”
“…I have a Facebook page! That’s all I need!’
So let’s say you’re a potential client reading this post and are pondering at the idea of hiring a web designer to redesign your website. Or, maybe you have to convince your stubborn boss, who doesn’t realize that your company needs a redesign done.
Better yet, you’re a fellow web designer / developer looking for reasons to convince a potential client that they need a fresh redesign of their site.
Whenever I take on a client, one of the first questions they always ask is, “I want a custom website, but do I need a CMS?”.
Many times, when it comes to web design and development, my clients don’t even know what a CMS is, or what the point of one is. Which is totally okay – most people don’t know what a CMS is (only us developers do! ;).
So, let’s take the guess work out of it.