Something that a lot of companies are still utilizing as their sole marketing strategy is offline marketing. Now, the effectiveness here entirely depends on the business. It can work very well as a sort of secondary piece of marketing online the primary online bit, or even tertiary marketing strategy.
Your website is arguably the most important online touch point for your business. It’s usually one of the first areas wherein people explore you online.
A couple weeks back, I had finished designed and developing a custom website for an mortgage company based in St. Catharines, Ontario.
I’ve been doing web design, web development and consulting for quite a number of years now. Learning how to properly price your services as a web consultant can be tough.
A couple weeks back, I had finished designed and developing a custom website for an architectural firm based in Toronto, Ontario, Canada. M.J. Dixon is the firm!
Any sort of website online should have the single, primary goal of converting users to paying customers at the forefront. Because otherwise – what’s the point of having a website if it does nothing for you?
One of the main pain points with a lot of my clients before coming to me, is that their online presence is not doing anything for them. Sure – having an online presence is important, but simply having a website online, in most cases, doesn’t do anything for any company.
Sometimes it’s easy to spot a design that (probably) does a pretty good job at converting normal users into paying customers – however, sometimes it’s not to easy.